KINOHIMITSU Malaysia has pledged RM100,000 to the National Heart Institute (IJN) Foundation after the success of the sale of the Kinohimitsu Superfood Cookbook.
The cookbook was a philanthropic collaboration between Kinohimitsu Malaysia and the IJN Dietetics and Food Services Department.
The mock cheque presentation ceremony held at IJN in Jalan Tun Razak, Kuala Lumpur, marked the end of the fundraising initiative which was launched in October last year to raise funds for treatments and surgeries of needy IJN heart patients as well research done by specialists.
IJN foundation chairman Toh Puan Datuk Seri Dr Aishah Ong said the foundation was lucky to receive the proceeds from the sale of the cook book.
“The foundation not only supports the patients financially but also the welfare of their families,” she added.
Kino Biotech chief operations office Jennifer Chin Li Ping thanked the IJN team for their collaborative efforts in coming out with the recipes for the cookbook.
“We would also like to thank Watsons for providing the platform to deliver the cookbook to the public,” she said, adding that IJN Foundation not only supported the patients financially but also provided them emotional support.
Also present at the mock cheque presentation were Kino Biotech executive director Marcus Chong and Watsons Trading head Foo Hwe Jiek.
The cookbook offers 18 nutritious recipes using Kinohimitsu Superfood for readers as well as to promote a hearty lifestyle among the public.
It was sold at RM10 at all Watson’s outlets, the Lazada online platform and Kinohimitsu’s online store.